Under Sales Campaigns, a hotel writes to selected guests in a targeted way, by email and, if WhatsApp is licensed, also by WhatsApp. Afterwards, the area shows how many recipients have read, clicked, sent a request and booked. Two lists keep the addresses to which no more promotional emails are sent: the unsubscribed ones and the permanently undeliverable ones.
Results
The page Sales Campaigns › Overview analyses all campaigns of a period, by default the last 3 months. It shows how many messages were sent and read and how many recipients clicked, sent a request and booked, and tables such as “Top 3 campaigns by revenue” show the three best campaigns. A request or booking counts for a campaign if the guest clicked beforehand and it arrived within four weeks after the dispatch; both can be changed in the “Advanced filter”.
Campaigns
Under Sales Campaigns › Campaigns, a hotel creates a campaign and, in the “Recipients” tab, selects “All guests” or “Guests who meet the following criteria:”, for example with the condition “Arrival Period”. A “Classic newsletter” is an email made of blocks; a campaign with “Interactive content” is a trigger message by email or WhatsApp with interactive content behind it. “Send test” sends a test message beforehand, “Schedule dispatch” sets the start, and the “Report” then shows the figures of the individual campaign.
Unsubscribed addresses
The list “Unsubscribed addresses” shows the guests who have unsubscribed from promotional emails, with “Unsubscribe date” and “Source”. Nothing can be changed there: the hotel changes a guest's consent to email marketing on the guest in the guest archive. “Download” downloads the list as an Excel file.
Hard Bounces
The list “Hard Bounces” shows the email addresses that are permanently undeliverable, with the “Bounce date”. If a guest's email address changes, the guest automatically no longer counts as permanently undeliverable.
Prerequisites
‘Sales Campaigns’ belongs to the licence module Sales Campaigns. With Offers, the offer, booking and revenue figures on the “Overview” page are added. With Channels › WhatsApp™ Integration, the WhatsApp dispatch channel and, on the “Overview” page, the “Dispatch channel” filter are added. With Multi-Property, the “Facility/Hotel” selection is added. With Guest Management, “Duplicate and translate” is added under “Campaigns”.
If the module is licensed, access to it is enabled for specific users through their role. The following need their own access in the role: “Campaigns”, “Duplicate and translate” and “Export recipients”. Roles are managed by ReGuest support.
‘Sales Campaigns’ is included in the Sales Campaigns and Marketing Cycle packages and can be booked individually. The prices are on the pricing page.
As of: 2026-10-21.